The consumerist society we live in today is largely the creation of our design community. And this design community holds within it the power to influence what our future brings us.

The intent of this initiative is to encourage a culture of industrial design. A culture that values building products that are not disposable. Products that help in reducing the waste produced by humanity. And eventually to foster an entire community of designers who are incline to create a range of products that offers an alternative life culture to those who choose. A life culture that is less disturbing to the environment we live in.